Blog of an Internet Marketer

July 5, 2008

Free Classifieds advertising and SEO

Filed under: Advertising,SEO — Tags: , , — Enam @ 5:22 pm

I frequently face a question from my potential clients whether ad posting on free classifieds sites will help in Search Engine Optimization. Well, before answering YES or NO to this question let’s examine what happens when ads are posted on free online.

Most of the free classifieds sites including craigslist.org and backpage.com allow hyperlink to other website in ad description. So getting one-way backlink from free classifieds advertising is quite possible. The problem is that those backlinks aren’t permanent. Each post has a certain life span ranging from 7 days to 6 months (popular sites have lower life span while new sites have longer life span for the postigns). Postings will expire after that time and the link will no longer exist. So one time posting will not be of much help in the long run. In case of continuous  posting on a weekly or monthly schedule, search engines will always see some backlinks from those sites and will index those pages. So to get benefit from free classifieds sites for SEO, continuous ad posting is required.

Some sites like vivastreet.co.uk allows to reposting and the URL of the original post doesn’t change upon reposting. In such cases getting almost permanent link is possible provided the ad is renewed regularly.

Another option of SEO is also available. Although it is also transient  in nature, sometimes  it is highy effective. It is possible to post an ad whose body is filled up with targeted keywords in high density. Search engines like google picks the posting pages from popular free classifieds sites like craigslist within 24 hours (even earlier). And postings on craigslist and other popular free classifieds get very high position on SERP. So it is possible to reach google first page for some specific keywords within very short time with this method. But when the ad is expired, you loose everything.
Finally, it can be summarized that ad posting on free classifieds may be helpful in SEO but primary purpose of free classified advertising is not SEO. Getting targeted traffic quickly is the main purpose of free classified advertising.

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