Blog of an Internet Marketer

July 5, 2008

Free Classifieds advertising and SEO

Filed under: Advertising,SEO — Tags: , , — Enam @ 5:22 pm

I frequently face a question from my potential clients whether ad posting on free classifieds sites will help in Search Engine Optimization. Well, before answering YES or NO to this question let’s examine what happens when ads are posted on free online.

Most of the free classifieds sites including craigslist.org and backpage.com allow hyperlink to other website in ad description. So getting one-way backlink from free classifieds advertising is quite possible. The problem is that those backlinks aren’t permanent. Each post has a certain life span ranging from 7 days to 6 months (popular sites have lower life span while new sites have longer life span for the postigns). Postings will expire after that time and the link will no longer exist. So one time posting will not be of much help in the long run. In case of continuous  posting on a weekly or monthly schedule, search engines will always see some backlinks from those sites and will index those pages. So to get benefit from free classifieds sites for SEO, continuous ad posting is required.

Some sites like vivastreet.co.uk allows to reposting and the URL of the original post doesn’t change upon reposting. In such cases getting almost permanent link is possible provided the ad is renewed regularly.

Another option of SEO is also available. Although it is also transient  in nature, sometimes  it is highy effective. It is possible to post an ad whose body is filled up with targeted keywords in high density. Search engines like google picks the posting pages from popular free classifieds sites like craigslist within 24 hours (even earlier). And postings on craigslist and other popular free classifieds get very high position on SERP. So it is possible to reach google first page for some specific keywords within very short time with this method. But when the ad is expired, you loose everything.
Finally, it can be summarized that ad posting on free classifieds may be helpful in SEO but primary purpose of free classified advertising is not SEO. Getting targeted traffic quickly is the main purpose of free classified advertising.

Popularity: 7% [?]

3 Comments »

  1. Great tips on SEO. Do you feel online classified sites should allow ads to remain longer than a week?

    Comment by Toronto Free Classifieds — December 14, 2008 @ 10:46 pm

  2. Why not? Most of the sites allows the ads to stay for at least 30 days. New classified sites give much more time. I have even seen one full year of life period.
    Also some sites allows re-posting and don’t change URL upon re-posting. In that case you are getting virtually indefinite life span for your ad provided you re-post your ads regularly. vivastreet.co.in is such a fee classified site for India.

    Comment by Enam — December 15, 2008 @ 5:25 am

  3. Woah the following weblog is actually wonderful i’m keen on learning your site content. Be on the good artwork! You’re sure, many people want close to because of this information, you could potentially help them to significantly.

    Comment by mybizmart.com is an ultimate resource of posting free classified advertisements. This is a simple way to outsource your product information that are related for selling buying and information exchange. Like if you need some thing you can list your request — June 16, 2013 @ 4:27 am

RSS feed for comments on this post. TrackBack URL

Leave a comment

Powered by WordPress