Blog of an Internet Marketer

September 16, 2008

Marketing of a new website

Filed under: Advertising,marketing — Tags: , — Enam @ 5:45 pm

Marketing of a new website is not an easy task. A lot of new websites are coming into existetance everyday. Only a few of them can catch significant amount of traffic. While quality content is a must for an website to be popular, a good website with unique quality contents may fail to catch expected amount of traffic due to lack of proper marketing strategy.

Follow are some marketing strategey which should be considered to market a new website:

  1. Advertising on free classified sites like craigslsit, backapge, kijiji etc.
  2. Exchange  links with relevant sites. Don’t exchange links with spammy sites.
  3. Bookmarking on social bookmarking sites like digg.com, stumbleupon.com, delicious.com etc
  4. Blogging on free blogging sites like wordpress.com, blogger.com.
  5. Comment posting on relevant blogs
  6. Posting on forums
  7. Directory submission
  8. Offering affiliate program
  9. Advertising on local newspaper, TV, billboard and other off-line media
  10. Submitting press release
  11. Article submission
  12. Sponsoring news letter
  13. Marketing through social networking sites like MySpace.com, facebook.com etc.
  14. Advertising on Google’s AdWord and similar other advertising network.
  15. Search Engine Optimization
  16. Publish RSS feeds and submit your RSS feeds on feed directories.
  17. Publish videos on YouTube and other video sharing sites.
  18. Promote on Yahoo Answers
  19. Make a custom 404-error page so that you don’t miss any traffic. You can provide a link back to your main website or directly redirect to your home page.
  20. Put a “Tell a Friend” feature on your site so that anyone can easily refere other people to your site.
  21. Promote on Yahoo Groups and google groups
  22. Offer free news letter.
  23. Buy traffic
  24. Participate in traffic exchange programs
  25. Put your website address on your business cards, brochures and flyers etc.
  26. Use twitter.com to send regular updates of your site.
  27. Make a lense on squidoo.com

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