Blog of an Internet Marketer

August 12, 2008

Bookmarking or Directory submission ?

Both Bookmarking and Directory submission are acceptable way of getting one-way backlinks that helps in getting high PR and better position on SERP. Several years ago directory submission was the prime source of backlinks. Now it the social bookmarking sites are playing vital role in getting backlinks. So the question arises which one is now more effective : bookmarking or directory submission? The answer of this question is undecided.

Directory submission still works nice for increasing link popularity of an website. But it has some limitations over bookmarking. Bookmarking is more versatile.  For example: if you have a blog on blogspot.com or wordpress.com you can’t submit it on most of the web directories. There are only few blog directories which may accept your free blog. Still you can easily promote your blog or blog posts on bookmarking sites. Similarly most of the directories accepts only homepage. Inner pages aren’t accepted by most of the free web directories. If you have an important inner page you can easily promote it on social bookmarking sites.

I like social bookmarking over directory submission for another reason: it is getting traffic. Free web directories rarely send traffic to the sites submitted. On the other hand popular social bookmarking sites like digg, stumbleUpon can send thousands of traffic.

Popularity: 2% [?]

July 18, 2008

Free classifieds : future of internet marketing

Available methods of advertising on the internet:

  • Pay per click advertising like google’s AdWords
  • Buying text and Banner advertising on other sites
  • Email advertising
  • Social media advertising
  • Advertising on free online classifieds
  • Sponsoring news letter
  • Search Engine Optimization
  • Sponsor listing on SERP, directories, yellow pages etc.

Advertising on free online classifieds is getting popularity very rapidly. Online free classified sites are catching good numbers of visitors. So advertisers are showing more attention to advertise on free online classifieds. Since advertising on those sites are mostly free and yet giving good number of targeted traffic, there is strong competition among the advertisers to post ads on popular free online classifieds websites. craigslist.org is the most popular free classifieds site and pioneer in the field of free online advertising. Competition of advertising on craigslist.org is so high that some categories of the big cities like New York or San Francisco get thousands of ads. craigslist authority try hard and fast to reduce number of ads posted to acceptable limit. Phone verification is the latest attempt by craigslist to reduce number of postings.

The main reason free classified advertising is getting popularity is that posting ads on them are mostly free although some of those sites have featured listing option and these free classifieds produces quick and geographically targeted traffic. I guess in the future more and more advertiser will give more importance on advertising on free classifieds instead of expensive PPC advertising.

Every month, a lot of local free classifieds and specialized free classifieds are coming into scene. For example:

These sites will play vital role in the internet marketing field in the future.

Popularity: 3% [?]

July 5, 2008

Free Classifieds advertising and SEO

Filed under: Advertising,SEO — Tags: , , — Enam @ 5:22 pm

I frequently face a question from my potential clients whether ad posting on free classifieds sites will help in Search Engine Optimization. Well, before answering YES or NO to this question let’s examine what happens when ads are posted on free online.

Most of the free classifieds sites including craigslist.org and backpage.com allow hyperlink to other website in ad description. So getting one-way backlink from free classifieds advertising is quite possible. The problem is that those backlinks aren’t permanent. Each post has a certain life span ranging from 7 days to 6 months (popular sites have lower life span while new sites have longer life span for the postigns). Postings will expire after that time and the link will no longer exist. So one time posting will not be of much help in the long run. In case of continuous  posting on a weekly or monthly schedule, search engines will always see some backlinks from those sites and will index those pages. So to get benefit from free classifieds sites for SEO, continuous ad posting is required.

Some sites like vivastreet.co.uk allows to reposting and the URL of the original post doesn’t change upon reposting. In such cases getting almost permanent link is possible provided the ad is renewed regularly.

Another option of SEO is also available. Although it is also transient  in nature, sometimes  it is highy effective. It is possible to post an ad whose body is filled up with targeted keywords in high density. Search engines like google picks the posting pages from popular free classifieds sites like craigslist within 24 hours (even earlier). And postings on craigslist and other popular free classifieds get very high position on SERP. So it is possible to reach google first page for some specific keywords within very short time with this method. But when the ad is expired, you loose everything.
Finally, it can be summarized that ad posting on free classifieds may be helpful in SEO but primary purpose of free classified advertising is not SEO. Getting targeted traffic quickly is the main purpose of free classified advertising.

Popularity: 7% [?]

Welcome to my internet marketing blog

Filed under: marketing — Enam @ 9:56 am

Blogging is not new to me. I started on wordpress about three years ago. Then I created a number of blogs on blogspot. But this is my first blog on my own website. And this is my first post.

I shall post time to time tips, tricks and resources for internet marketing with my experience of internet marketing I am gaining through my work. Feel free to subscribe my RSS Feed.

Thanks,
~Enam >> www.enamul.info

Popularity: 4% [?]

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