Blog of an Internet Marketer

Marketing of a new website is not an easy task. A lot of new websites are coming into existetance everyday. Only a few of them can catch significant amount of traffic. While quality content is a must for an website to be popular, a good website with unique quality contents may fail to catch expected amount of traffic due to lack of proper marketing strategy.

Follow are some marketing strategey which should be considered to market a new website:

1. Advertising on free classified sites like craigslsit, backapge, kijiji etc.
2. Exchange  links with relevant sites. Don’t exchange links with spammy sites.
3. Bookmarking on social bookmarking sites like digg.com, stumbleupon.com, delicious.com etc
4. Blogging on free blogging sites like wordpress.com, blogger.com.
5. Comment posting on relevant blogs
6. Posting on forums
7. Directory submission
8. Offering affiliate program
9. Advertising on local newspaper, TV, billboard and other off-line media
10. Submitting press release
11. Article submission
12. Sponsoring news letter
13. Marketing through social networking sites like MySpace.com, facebook.com etc.
14. Advertising on Google’s AdWord and similar other advertising network.
15. Search Engine Optimization
16. Publish RSS feeds and submit your RSS feeds on feed directories.
17. Publish videos on YouTube and other video sharing sites.
18. Promote on Yahoo Answers
19. Make a custom 404-error page so that you don’t miss any traffic. You can provide a link back to your main website or directly redirect to your home page.
20. Put a “Tell a Friend” feature on your site so that anyone can easily refere other people to your site.
21. Promote on Yahoo Groups and google groups
22. Offer free news letter.
23. Buy traffic
24. Participate in traffic exchange programs
25. Put your website address on your business cards, brochures and flyers etc.
26. Use twitter.com to send regular updates of your site.
27. Make a lense on squidoo.com

Available methods of advertising on the internet:

• Pay per click advertising like google’s AdWords
• Buying text and Banner advertising on other sites
• Email advertising
• Social media advertising
• Advertising on free online classifieds
• Sponsoring news letter
• Search Engine Optimization
• Sponsor listing on SERP, directories, yellow pages etc.

Advertising on free online classifieds is getting popularity very rapidly. Online free classified sites are catching good numbers of visitors. So advertisers are showing more attention to advertise on free online classifieds. Since advertising on those sites are mostly free and yet giving good number of targeted traffic, there is strong competition among the advertisers to post ads on popular free online classifieds websites. craigslist.org is the most popular free classifieds site and pioneer in the field of free online advertising. Competition of advertising on craigslist.org is so high that some categories of the big cities like New York or San Francisco get thousands of ads. craigslist authority try hard and fast to reduce number of ads posted to acceptable limit. Phone verification is the latest attempt by craigslist to reduce number of postings.

The main reason free classified advertising is getting popularity is that posting ads on them are mostly free although some of those sites have featured listing option and these free classifieds produces quick and geographically targeted traffic. I guess in the future more and more advertiser will give more importance on advertising on free classifieds instead of expensive PPC advertising.

Every month, a lot of local free classifieds and specialized free classifieds are coming into scene. For example:

• http://www.yourny.com/ is a free classified site only for New York and http://www.bostonfreeclassifieds.com/is only for Boston city.
• http://www.petclassifieds.us/ and http://www.petsads.com/ are only for posting pet related ads.

These sites will play vital role in the internet marketing field in the future.